Queen of California


I've taken a few trips to California and fall in love with something new every time. It amazes me how you can drive just a few hours and find yourself somewhere completely different but equally inspiring. When designing the Beaded by W Queen of California collection, I thought about the car tassels I'd want for driving down the Pacific Coast Highway, pearl wraps that would fit right in in Laguna Beach, and pom pom earrings that perfectly match the vibrant doors of San Francisco. When it comes down to it, there's so many personalities to California, but the common thread is that just like our spring 2017 collection, it's always fun.



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